About Our Practice
Delivering impact beyond smiles.
We don’t just serve patients, we serve family.
To us, our community is our family, and from the moment you walk through our doors, that’s exactly how you’ll be treated. Our team reaches beyond the technical knowledge and mechanics of our treatment plans to deliver a personalized and unmatched care experience.
For more than 40 years, we’ve been serving the Pensacola and surrounding communities. And, we serve them still—inside as well as beyond the walls of our practice. Through our “giving back” program we have partnered with schools to provide necessary materials for teachers, as well as helped those less fortunate via our Cleft Palate program. We’re not just transforming smiles, we’re transforming what a normal orthodontic practice can do, and as a result, transforming the world.
When you choose Sims Orthodontics, you’re choosing much more than an orthodontic team, you’re choosing a community advocate.
Meet Dr. Sims
Dr. James “Clay” Sims, DMD MS
As the son of an engineer, Dr. Sims loves the technical aspects of orthodontics, but his true joy in his career path comes from connecting with his patients and seeing positive transformations in their lives. Dr. Sims is a Pensacola native, dedicated to providing his community with the best orthodontic care inside of his office and beyond. By giving back in the Pensacola Community, Dr. Sims takes bi-yearly trips to Peru, providing dental services to underprivileged children and adults in remote areas.
After Dr. Stephen Trawick, DDS, retired from practicing orthodontics, he handpicked Dr. Sims to carry on the practice’s legacy because of his compassion for others, devotion to orthodontics, and continuous pursuit of excellence. In Crestview, Bayer and Curtis did the same, entrusting Dr. Sims to take over the care of their patients and continue the success of their practice. Dr. Sims is skilled in working with patients of all ages, and he especially loves to help improve the self-esteem of younger patients by giving them beautiful smiles.
Dr. Sims became board certified by the American Board of Orthodontics in early 2016, and is a Premier Invisalign Provider. By staying on the cutting edge of technology and continued research, Dr. Sims is able to provide the highest quality of care to his patients and help them achieve the smile they’ve always wanted. He and his team look forward to building a lifelong friendship with you!
Meet Our Team
Orthodontic care is more than a one-time visit. The caring staff at Sims Orthodontics will be with you every step of the way en route to your perfect smile. From our Administrative and Treatment-Coordinating teams, to our Clinical Team and members of our in-house custom orthodontic lab, our professionals work as a team with over a 100 years of combined experience to ensure your family’s experience is as exceptional as the smile they’ll end up with.
Our team is fully dedicated to making all of our patients feel right at home by putting their needs first and providing them with energetic, attentive services. Learn more about our talented staff here!
I grew up in Pace and received braces from Dr. Trawick at this very practice when I was 11-years-old. In 1986, I started working here as an orthodontic assistant, and I’m now the Office Manager for the practice. I love developing relationships with patients and parents and seeing the difference that orthodontics can make in a person’s life—which I’ve seen firsthand with my two beautiful children. When I’m not in the office, I enjoy gardening, boating, fishing, traveling with my husband and cheering for the Seminoles.
I’ve been the Financial Coordinator at Sims Orthodontics since 2003. I love being a member of the team and seeing the smiles of our patients transform—it is so gratifying to see those beautiful smiles! My husband of 27 years and I love to travel and spend time with our rescued pets, and we’re proud of our son who’s currently in graduate school studying physical therapy. I look forward to doing everything possible to help you enjoy your orthodontic treatment experience!
As Treatment Coordinator, I’ve enjoyed watching patients progress through treatment and emerge with beautiful smiles for nearly five years at Sims Orthodontics. I’ve been in the field for 18 years, and the priceless feeling of seeing newly discovered self-confidence in someone who never wanted to smile before never gets old. I’m the proud mom of two amazing children, and when I’m not at work, you can most likely find me at a dance competition, taking a road trip, or just hanging with family at the beach. I’m always looking for a new adventure to make awesome memories!
I’ve been part of the Sims Orthodontics team since 2002 as Observation Coordinator. It’s my joy to build relationships with our patients and their families as they go through orthodontic treatment with us. When I’m not at the office, you can find me at the gym—I took up competitive bodybuilding three years ago! I also love mountain biking with my husband and two wonderful teenagers.
I’ve been the receptionist at Sims Orthodontics since 2017. I love getting to interact with patients and their families as they come and go from their appointments! My toddler son, Cameron, is my whole world. We love being outside, going to the beach, and traveling. I hope to always bring a smile to your day—see you at the front desk!
After 15 years in the medical field, I settled in at Sims Orthodontics working with insurance at the front desk. I love my job because of my awesome co-workers, and seeing the beautiful smiles that emerge on our patients’ faces! I enjoy helping others, and as a One Warm Coat ambassador, I collect coats to donate to our community every year. When I’m not at the office, I love shopping and spending time with my two daughters, one in college and one in middle school.
AmandaCertified Orthodontic Assistant
I’ve been an Orthodontic Assistant at Sims Orthodontics for almost two years, and I’ve been working in the field of orthodontics 20 years. I love being dedicated to providing outstanding customer care and clinical excellence, and watching our patients confidence grow and seeing the end result of orthodontic treatment. A beautiful smile adds a ton of confidence! In my spare time, my family and I love fishing, boating and spending time on the beach.
BrandyCertified Orthodontic Assistant
Brandy is a certified orthodontic assistant for the Sims Orthodontics team and received her orthodontic certification in 2013. She chose the orthodontic field because she loves getting to know the patients, being a part of their orthodontic experience, and helping their confidence grow at each appointment. She is the mommy of a little girl and in her free time, she likes being with her family and friends anywhere outdoors, including the park and the beach.
CallieCertified Orthodontic Assistant
I’ve been a Certified Orthodontic Assistant at Sims Orthodontics since October 2017. I love working in orthodontics because we get to build relationships with our patients and see their smiles transform. I love being involved in giving our patients the gift of a perfect smile! My fiance, Chris, and I live in Crestview with our two dogs: an 11-year-old chihuahua named Martini and a black lab named Tucker. When I’m not at work, you can catch me heading to a rock concert or on my way to Disneyland—I’ve been almost 100 times!
I’ve worked in orthodontics for 40 years, and at Sims Orthodontics for nearly 30 years. As the Orthodontic Lab Technician, I get to make customized appliances that change a patient’s smile for the better. I love watching patients grow more confident and outgoing as a result of orthodontic treatment. I’ve been married to the love of my life for 17 years, making our home on two and a half acres of a hobby farm with miniature horse and a pony, chickens, a duck, garden, greenhouse and fish pond. In my spare time, I draw pet portraits in charcoal and pastels.
DevynCertified Orthodontic Assistant
I’m a Certified Orthodontic Assistant at Sims Orthodontics, and I love building relationships with patients and their families! I’ve been working as part of the team here for two years. I love the outdoors, and spending summers at the beach and winters by the bonfire with my family and friends. I can’t wait to work with you to help you achieve the smile of your dreams!
LisaCertified Orthodontic Assistant
I’ve been a part of the Sims team for a year, but in the field for 25 years. I love being a Certified Orthodontic Assistant here because being the best part of my patients’ day is the best part of my day! I’m a military wife, and my husband and I love to take our dog, a boxer named Lennox, out for walks and to the dog park on weekends. I can’t wait to put a smile on your face!
MariahCertified Orthodontic Assistant
I’ve been working with Sims Orthodontics for two and a half years as a Certified Orthodontic Assistant. I love my job because I get to know our patients and build relationships with them. It doesn’t hurt that the boss is awesome, too! My dog, Bailey, is my child. I love spending my free time at the beach, at the river or being with my family and friends. I look forward to getting to know you!
Smiles that Give Back
We believe smiles are contagious—and worth spreading. That’s why we work to help shine a light in the lives of others: right here at home within our community, our schools, and across the globe in remote villages. There’s nowhere a smile can’t go.
- Dr. Sims and the team work with Mission of Mercy (MOM) and other local clinics to provide dental services such as cleanings, fillings and education to people in need in our area. Today, our contribution in these areas has resulted in hundreds of patients served.
- Dr. Sims works with the Gulf Coast Cleft and Craniofacial Team to provide long-term orthodontic services to children with cleft palate and other craniofacial syndromes. These patients are often technically complex, but extremely gratifying because Dr. Sims and his team enjoy getting to know these patients and watching them grow over many years! Dr. Sims along with the Craniofacial Team treat hundreds of craniofacial patients each year at the clinic and in his practice.
- Sims Orthodontics believes that everyone in our community should have access to dental and orthodontic care. Working with local churches, Dr. Sims meets patients where they are, helping serve patients who are unable to afford care through temporary dental clinics.
- We have the utmost respect for those who are shaping our next generation. Sims Orthodontics supports local teachers by donating money to help them fulfill their classroom wish lists. To date, we’ve contributed nearly $10,000.
- We love stretching our impact around the world. Dr. Sims takes bi-annual mission trips to countries in South America and the Caribbean to provide dental services and oral hygiene education to children and results in remote areas, going to the Dominican Republic in 2007 and 2008 and Peru in 2015 and 2017.
A Legacy of Service
We honor the legacy of those who came before us. For nearly four decades, our team has been serving the Pensacola community under the leadership of Dr. Stephen Trawick and the Crestview community under doctors Bayer and Curtis—and we take the responsibility of continuing their unparalleled service to their patients to heart every day.
More than Impressive, Impactful
Our goal is to transform the patient experience. We don’t stop at creating impressive experiences. We want to create impactful experiences. We believe people should never miss out on orthodontic treatment due to finances or insurance. We work with patients to file all insurance claims on their behalf, even during their time in braces. And, we offer competitive, flexible payment plans with no interest to ease the financial burden.
We aren’t like other orthodontic practices. Our team is dedicated to delivering an unparalleled experience. We provide kids and families with an exclusive comfort menu, dedicated Game Room with Xbox Kinect, coffee bar, refreshment area, free Wi-Fi, and an amazing 220-gallon saltwater aquarium, iTero digital scanner, along with many other features to make your experience at our office wonderful. We have fun with our patients through birthday celebrations, contests and giveaways, and patient appreciation days, and we’ll keep you updated with bi-monthly newsletters. Most importantly, we pride ourselves in making the treatment process seamless. From the moment you enter our office for your new patient exam to when your braces are removed, your experience will be seamless. Here are some examples:
- We verify and file your insurance as a courtesy
- We provide you with flexible payment options that fit your budget
- We have e-mail and text reminders
- We go above and beyond to find appointment times that work for you
- We explain the treatment process from beginning to end
- We coordinate and work as a team with your dentist
- We do everything that we possibly can to make your experience like no other!